5 years of Zelesta: from pioneer to market leader in washable duvets

Five years ago, in 2020, we pioneered the washable duvet without a cover in the Netherlands. Since then, a lot has changed, but one thing has stayed the same: our mission to improve your sleep quality and make your life easier. To celebrate our fifth anniversary, we're happy to share the story of Zelesta.

How it began

Frustration and time – that's what it costs to make your bed with a traditional duvet. And we at Zelesta thought that should be easier. That's why we launched a washable duvet without a cover in 2020. Goodbye bed-making frustration, hello comfort and convenience!

Our journey

It turned out many people shared our frustration with making and stripping the bed: in a short time, Zelesta grew to become the market leader in washable duvets without a cover in the Netherlands. Because the product was so well received in the Netherlands, it quickly became clear that expanding into other markets should be the next step.

Where we stand now

Five years later, we're not only the market leader in washable duvets in the Netherlands, but we're also winning over Belgium, Germany, Austria, France and the United Kingdom with the comfort, convenience and hygiene of our duvets without a cover.

Millions of satisfied sleepers

In the Netherlands alone, more than 750,000 people sleep under a Zelesta duvet. Add the other markets, and we can conclude that millions of satisfied sleepers across Europe wake up refreshed every morning. The huge number of reviews speaks for itself.

Why Zelesta?

• Innovation: As a pioneer in washable duvets without a cover, we've set the standard for convenience and hygiene in the bedroom.
• Convenience: Our duvets are fully machine-washable, making bed-making and maintenance easier than ever.
• Quality: With more than a million satisfied customers, we've proven that our products are not only innovative, but also top quality.

On to the next five years!

The past five years have been filled with innovation, growth and satisfied sleepers. We're proud of what we've achieved and are also looking forward to the future. With continuous developments and new products in the pipeline, and an ongoing focus on quality and customer satisfaction, we'll keep striving as the market leader in washable duvets to improve your sleep experience. Discover it for yourself!